SóCanaPura Program High raw material mineral impurity content jeopardizes quality, increases equipment wear and tear and requires that the material be cleaned. Cleaning, in turn, results in partial loss of sugar content, has a greater environmental impact and increases production costs through water catchment, treatment and subsequent disposal. Thus, COSAN created the SóCanaPura Program, which aims to enhance the quality of the raw material from soil preparation through harvesting by reducing mineral and vegetable impurities. As a result, the cane now arrives at the industry with a lower impurity content, which improves crushing efficiency and, more importantly, reduces cane washing, in turn reducing water consumption and environmental interference. In addition, the water saved can now be used for other purposes. Besides the technical improvements, SóCanaPura promotes the professionalization of cane cutters and increases their remuneration, since mineral impurity content is a factor in the Profit Sharing Program.