Mobil Delvac on the internet!
On June 17th Mobil Delvac launched a platform on the internet: Portal RAMD. It provides a list of all the authorized Mobil Delvac dealers in Brazil, and much more information, such as a product catalogue, lubricant table, and a list of media events including all the “Mobil Delvac Tips” programs shown on the RedeTV channel. Go to www.portalramd.com.br and sign up for the RAMD News newsletter with all the latest information on this innovative program from Mobil.
Meet the Mobil Super fans
To get into the World Cup mood, Mobil has launched the promotion Mobil Super Fans. From May 1st to June 30th clients buying four liters of Mobil Super or Mobil 1 lubricants at Esso gas stations, authorized workshops, spares suppliers and oil change services throughout Brazil will get a coupon with the following question on it: Which lubricant offers technology, protection, and performance for your car? Correct answers will be entered into a draw for one 42” LCD TV a day.
The rules and further information on the promotion Mobil Super Fans can be found on the site as of May 1st: www.torcidamobilsuper.com.br
Truckers the focus of two campaigns
Cosan Combustíveis e Lubrificantes is underlining the quality of its line Mobil Delvac, a lubricant for truck engines, with two new marketing campaigns. Created by McCann Erickson, the campaigns use the slogans “Mobil Delvac. For more time with the family” and “Mobil Delvac. For more peace of mind on the road” and aim to highlight two very important moments for truck drivers: getting home and rest after delivering the freight. With the Mobil line, getting home to the family comes faster and there is no worrying while the driver is on the road.
Mobil Super Moto 4T gets new label
Mobil has announces a change to the label for its line Mobil Super Moto 4T. The alteration, besides transmitting modernity and technology, emphasizes its position as the biggest winner in motorcycling, its high-performance attributes, and super protection, and the endorsement by people who understand motorcycles.
Mobil Super Moto 4T is the leader in technology for motorcycles. The lubricant is used in over 70% of the motorcycles that leave factories. Mobil Super Moto can be found at all authorized resellers and in the Esso network throughout Brazil.
